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BS-free books to help you save the world

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"If you’ve any interest in saving our planet…pick up a copy of this book."


Have you ever wondered whether all your plastic recycling, reusable cup carrying, and hybrid car driving are really making a difference? How about the money you give to charity or the politicians you vote for? Why is it that, after 100 years of the modern environmental movement, things only seem to be getting worse? 


In “Sustainability for the Rest of Us,” John Pabon looks back on his nearly two decades in the business of saving our Earth to reveal why much of what we've been doing isn't having a big impact at all. This hilarious, no-holds-barred, unorthodox book will reveal to readers - regardless of their experience - what we really need to change, why we need to change, and how to make it happen. Consider this sustainability made simple. 


Readers will also find out why:


  • Being heartless can actually make a difference.

  • We should look to China for climate leadership.

  • You shouldn't trust NGOs with your money.

  • Greenies are ruining everything.

  • Condoms might just save humanity. 


Described as "one of the best sustainability resources available to date" and a "step-by-step guide to sensibly influencing change," the biggest question is whether you're ready to cut the BS and get to work? 


If you want to make an impact, you've got to have a plan.

This long-awaited companion to "Sustainability for the Rest of Us" is your key tool to get a strategy on paper. As the saying goes, if you don't know where you're headed then any road will get you there. That's kind of how we've been trying to save the planet: lots of great ideas but no concerted strategy. Well, it's time to change all that!


Instead of getting angry, or cowering in fear, put pen to paper and get to work. Set goals every day, remind yourself of those critical wins, and even jot down what inspires you. By the end, you'll be surprised how much a plan can light a fire under you to take action.

"If you've any interest in saving our planet...pick up this book."

“…perfectly articulates what many practical sustainability leaders (pragmatic altruists) speculate constantly regarding what is wrong with today’s variant of sustainability.”

"...a foundational read for practical sustainability in the 21st century."

"Complicated environmental issues were broken down into easily digestible segments, and the down-to-earth commentary wasn’t as abrasive at it first seemed."

"It's a must read!"

“John’s book is one of the best sustainability resources available to date, regardless of reader experience or prior knowledge, and provides a pragmatic, step-by-step guide to sensibly influencing change."

Don't just take it from me!

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