John Pabon's Debut Book
Everything we’ve been doing to save the Earth is wrong.
Well, maybe not exactly wrong. But, we have been doing a lot of things the wrong way. Whether that’s the dreadlocked eco-warrior pushing environmentalism to the fringes of society, the politicization of an issue that really shouldn’t be, or media scaring the bejesus out of us with their images of a dystopian future, we’ve become overwhelmed, desensitized, and apathetic.
But, there’s so much we can do if we just approach things a little differently.
At its core, this isn’t a book about saving the polar bears or hugging the trees. It’s about changing the way you view your role in building a better future for yourself, your children, and those cute little kids in the graduating class of 3045. This is a no-holds-barred, unorthodox look at what we need to change, why we need to change it, and practical steps you can take to make it happen.
The question is, are you ready to cut the bullshit and get to work?
"If you've any interest in saving our planet...pick up this book."
“…perfectly articulates what many practical sustainability leaders (pragmatic altruists) speculate constantly regarding what is wrong with today’s variant of sustainability.”
"...a foundational read for practical sustainability in the 21st century."
"Complicated environmental issues were broken down into easily digestible segments, and the down-to-earth commentary wasn’t as abrasive at it first seemed."
"It's a must read!"
“John’s book is one of the best sustainability resources available to date, regardless of reader experience or prior knowledge, and provides a pragmatic, step-by-step guide to sensibly influencing change."