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Calling out greenwashing. Driving real change.

Australia’s leading voice on greenwashing, helping organisations navigate ESG risk and turn sustainability into business advantage.

TEDx Speaker - Bestselling Author - UN Advisor

As seen at

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Talks that drive action

The Great Greenwashing

Avoid reputational and regulatory risk

Strategic Sustainability

Turn ESG into competitive advantage

Sustainability Made Simple

Practical frameworks for real impact

Communicating Sustainability

Get audiences to act, not just listen

Embracing Pragmatic Altruism

How doing good and doing well aren't mutually exclusive

Why John?

No-BS Approach

A no-BS, commercially grounded take on sustainability that resonates with real-world audiences and challenges conventional thinking.

Real-World Experience

From factories in China to boardrooms in New York, John's on-the-ground experience in the world's most dynamic markets offers a unique perspective.

Action-Oriented

Audiences leave with practical strategies they can implement immediately. Known for simplifying complex topics into actionable insights.

Media-Proven

Regular contributor to outlets like ABC, Al Jazeera, BBC, CNN, NPR, and Vice. TEDx speaker. 100+ podcast appearances in 2024-2026 alone.

Organiser, TEDx Wollongong

“It was an absolute coup getting John to speak at our inaugural TEDx Conference.”

Wealth of Nations, CEO

“John...is just an exceptional communicator in a subject matter that can, to many, seem complex.”

Clarity's Top ESG Speakers

“Pabon's expertise in navigating these communications challenges...his Asia Pacific base and global experience make him versatile across audiences and geographies.”

Speaking Services

Keynotes, panels, and workshops tailored to your audience

Book John for your
next event

Based in Melbourne, Australia.

Available globally.

Check availability

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