ESG advisory
Stop greenwashing before it destroys your brand.
One of the world's leading independent greenwashing experts, John builds bulletproof sustainability strategies regulators, investors, and customers trust.
Book a free assessment
The problem
Greenwashing vulnerabilities are costing companies millions.
With enforcement actions increasing and new mandatory disclosure requirements taking effect around the world, one misstep in your sustainability communications could cost millions in fines, reputational damage, and lost opportunities.
Don't risk it.
trusted by organisations that can't afford to get it wrong
Ways to work together
From $8,500
Greenwashing audit
Perfect for companies launching new sustainability initiatives, John provides a comprehensive risk assessment, communication guidelines, and 90-day action roadmap.
From $25,000
ESG strategy
Ideal for organisations building long-term sustainability programs, John provides a full materiality assessment, stakeholder engagement strategy, and ESG reporting framework.
$12–15K AUD
Executive workshops
Practical sessions for leadership teams who need a shared language and clearer decisions. Workshops are tailored to your specific business needs and stakeholders.
The advisory background that matches the stakes.
Ex-UN, McKinsey, and BSR. Chair, Conference Board Asia & ANZ Sustainability Leaders Councils. Advisor to the UN and Anti-Greenwash Charter. John brings global context without losing the commercial realities of implementation.
Tell John what needs fixing.
Use the form or email john.pabon@fulcrum22.com with context on your specific business challenge.