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Stop Greenwashing Before It Destroys

Australia's leading greenwashing expert builds bulletproof sustainability strategies regulators, investors, and customers trust

Sustainability expert John Pabon delivering keynote presentation on greenwashing prevention at international conference

Greenwashing vulnerabilities
are costing companies millions.

With ASIC's enforcement actions increasing 300% and new mandatory climate disclosures taking effect in 2025, one misstep in your sustainability communications could cost millions in fines, reputation damage, and lost opportunities. Don't risk it.

Featured as Australia's Leading
Greenwashing Expert

CNN logo - John Pabon featured as Australia's leading greenwashing expert on CNN International
Al Jazeera logo - John Pabon sustainability commentary and greenwashing analysis on Al Jazeera
ABC News Australia logo - John Pabon expert opinion on corporate sustainability and greenwashing
BuzzFeed logo - John Pabon greenwashing insights featured in BuzzFeed sustainability coverage
Vice Magazine logo - John Pabon interview on sustainability and environmental greenwashing

Author of "The Great Greenwashing"
UN Advisor
20+ Years Global Experience

Services

1

GREENWASHING AUDIT &
ACTION PLAN

Perfect for: Companies launching new sustainability initiatives

Timeline: 3 weeks

Deliverables:

  • Comprehensive risk assessment

  • Communication guidelines & dos/don'ts

  • Competitor positioning analysis

  • 90-day action roadmap

Investment: From AU$8,500

2

COMPREHENSIVE ESG
STRATEGY & MATERIALITY

Perfect for: Organisations building long-term sustainability programs Timeline: 6-8 weeks Deliverables:

  • Full materiality assessment

  • Stakeholder engagement strategy

  • ESG reporting framework

  • Executive presentation & board materials

Investment: From AU$25,000

3

CRISIS COMMS &
REPUTATION MANAGEMENT

Perfect for: Companies facing greenwashing allegations or regulatory scrutiny

Timeline: 48-72 hours

Deliverables:

  • Crisis communication plan

  • Stakeholder messaging framework

  • Media response strategy

  • Ongoing reputation monitoring

Investment: From AU$15,000 + retainer

Executive education and team training also available.

Trusted by organisations that can't afford to get it wrong

United Nations logo – John Pabon sustainability advisor and consultant
Australian Open logo - John Pabon ESG consulting for major sporting events
nbn Australia logo - John Pabon sustainability strategy consulting for telecommunications
SBS Australia logo - John Pabon sustainability communications and ESG advisory
Chanel logo - John Pabon corporate sustainability consulting for luxury brands
DocuSign logo - John Pabon ESG strategy and sustainability consulting for technology companies
"John...is just an exceptional communicator in a subject matter that can, to many, seem complex."
"I thought I was going nuts. After hearing you speak, though, I knew I wasn’t alone in my thinking about our shared future. Thank you."
"Nobody approaches the subject of China quite like John. Not only does he break down a complicated subject, but makes a foreign land relatable."

Don't Get Hit With Greenwashing Fines!
Download "The 8 Greenwashing Red Flags That Trigger Million Dollar Penalties."

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