ESG advisory

Stop greenwashing before it destroys your brand.

One of the world's leading independent greenwashing experts, John builds bulletproof sustainability strategies regulators, investors, and customers trust.

Book a free assessment

ESG advisory

Stop risk before it destroys your brand.

One of the world’s leading independent greenwashing experts, John builds bulletproof sustainability strategies regulators, investors, and customers trust.

Book a free assessment

The problem

Greenwashing vulnerabilities are costing companies millions.

Greenwash risk can cost companies millions.


With enforcement actions increasing and new mandatory disclosure requirements taking effect around the world, one misstep in your sustainability communications could cost millions in fines, reputational damage, and lost opportunities.

Don't risk it.

trusted by organisations that can't afford to get it wrong

Ways to work together

From $8,500

Greenwashing audit

Greenwashing audit

Perfect for companies launching new sustainability initiatives, John provides a comprehensive risk assessment, communication guidelines, and 90-day action roadmap.

Perfect for companies launching new sustainability initiatives, John provides a comprehensive risk assessment, communication guidelines, and 90-day action roadmap.

From $25,000

ESG strategy

ESG strategy

Ideal for organisations building long-term sustainability programs, John provides a full materiality assessment, stakeholder engagement strategy, and ESG reporting framework.

$12–15K AUD

Executive workshops

Executive workshops

Practical sessions for leadership teams who need a shared language and clearer decisions. Workshops are tailored to your specific business needs and stakeholders.

The advisory background that matches the stakes.

The advisory background that matches the stakes.

Ex-UN, McKinsey, and BSR. Chair, Conference Board Asia & ANZ Sustainability Leaders Councils. Advisor to the UN and Anti-Greenwash Charter. John brings global context without losing the commercial realities of implementation.

Ex-UN, McKinsey, and BSR. Chair, Conference Board Asia & ANZ Sustainability Leaders Councils. Advisor to the UN and Anti-Greenwash Charter. John brings global context without losing the commercial realities of implementation.

Tell John what needs fixing.

Tell John what needs fixing.

Use the form or email john.pabon@fulcrum22.com with context on your specific business challenge.