Sustainability
Made Simple
Authoritative insights that cut through the noise, simplify, and inspire.
The Great Greenwashing: How Brands, Governments, and Influencers are Lying to You (2023)
Post-Covid there’s been a dramatic rise in greenwashing not just from corporations, but also our political leaders, favourite celebrities, and even social media influencers. They’re all gambling on us as consumers falling for their tricks. I want to make sure they lose that bet.
That's why I wrote "The Great Greenwashing: How Brands, Governments, and Influencers are Lying to You."
This practical guide – full of historical anecdotes, behind-the-scenes revelations, and sensible solutions – will help readers:
-
Discover the telltale signs of green speak, misdirection, and greenscamming, as well as actions they can take to counter these deceptions;
-
Understand, identify, and separate the worst of the worst from everyone else; and,
-
Take back control from lying companies, politicians, and individuals so they can make a truly positive impact on the future.
The book's been hailed as "laying out an achievable path forward," with "engaging prose" and "eye-opening stories." Pick up your copy (and some for friends!) today.
Sustainability for the Rest of Us: Your No-Bullshit, Five-Point Plan for Saving the Planet (2020)
Have you ever wondered whether all your plastic recycling, reusable cup carrying, and hybrid car driving are really making a difference? How about the money you give to charity or the politicians you vote for? Why is it that, after 100 years of the modern environmental movement, things only seem to be getting worse?
In “Sustainability for the Rest of Us,” John Pabon looks back on his nearly two decades in the business of saving our Earth to reveal why much of what we've been doing isn't having a big impact at all. This hilarious, no-holds-barred, unorthodox book will reveal to readers - regardless of their experience - what we really need to change, why we need to change, and how to make it happen. Consider this sustainability made simple.
Described as "one of the best sustainability resources available to date" and a "step-by-step guide to sensibly influencing change," the biggest question is whether you're ready to cut the BS and get to work?
A few recent musings
