Bestselling author

Authoritative insights that cut through the noise, simplify, and inspire.

Sharp writing that cuts through noise.

John’s writing strips away jargon, exposes greenwashing, and gives readers a clearer way to talk about sustainability in the real world.

Sustainability for the Rest of Us: Your
No-Bullshit, Five-Point Plan for Saving the Planet (2020)

Sustainability for the Rest of Us: Your
No-Bullshit, Five-Point Plan for Saving the Planet (2020)

John Pabon looks back on his nearly two decades in the business of saving our Earth to reveal why much of what we've been doing isn't having a big impact at all. This hilarious, no-holds-barred, unorthodox book will reveal to readers - regardless of their experience - what we really need to change, why we need to change, and how to make it happen. Consider this sustainability made simple.

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The Great Greenwashing: How Brands, Governments, and Influencers are Lying to You (2023)

The Great Greenwashing: How Brands, Governments, and Influencers are Lying to You (2023)

This practical guide – full of historical anecdotes, behind-the-scenes revelations, and sensible solutions – will help readers discover the telltale signs of green speak, misdirection, and greenscamming to take back control from lying companies, politicians, and individuals. It's been hailed as "laying out an achievable path forward," with "engaging prose" and "eye-opening stories."

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Strategic Sustainability: A Pragmatic Blueprint for Responsible Business (2026)

Strategic Sustainability: A Pragmatic Blueprint for Responsible Business (2026)

A practical guide to embed sustainability into everyday decision making, this book shows how to move from fragmented initiatives to integrated strategies that drive measurable change, strengthen reputation, and accelerate long-term business success. Strategic Sustainability equips professionals with the skills to deliver long-term sustainability strategies that support both people and profit.

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Coming 2027

Eat the Rich

A sharper look at power, responsibility, and the billionaire personalities holding back meaningful change.

Recent thinking

Why greenwashing keeps winning

The incentives behind weak sustainability claims — and how to change them.

Sustainability is not a personality trait

What leaders get wrong when they confuse values language with operational credibility.

The boardroom test

A simple way to judge whether a sustainability idea can survive executive scrutiny.