Climate activists have struck the Mona Lisa...again. But this time, I'm not mad at them.
Anyone who's read my books or listened to my podcast knows how much I dislike the antics of groups like Just Stop Oil and Extinction Rebellion. While they may raise awareness, they do little to convert people to action. This recent campaign by a group called Food Counterattack, though, was a definite move in the right direction. Why?
👉 The message was clear and relatable. Food insecurity is dangerous for the planet's future, and the present predicaments of farmers and consumers.
👉 The message was front and centre. Whether through the shirts, speech, or releases to media, it was clear what the group was going for and why.
👉 The message was actionable. Instead of some wishy-washy "save the planet" message, Food Counterattack gave actionable things people and government could do. That included a proposed monthly stipend to help people cope with the rising cost of living.
Was it perfect? Not exactly, and I'd still advocate against this type of activism. But it's a far cry better than glueing one's face to the pavement or hand to a painting.