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  • John Pabon

Greenwashing Isn't Working



Even greenwashing doesn't seem to be cutting through.


Republic of Everyone recently released some fascinating stats based on a survey of Australian consumers. One of the most interesting to me was 75% can't name a single brand they think is doing good.


That means two things:

  • Brands actually doing good have to push even harder with a message that truly resonates, not more scare-the-crap-out-of-people doom and gloom.

  • All that money spent on slick greenwashing isn't having the desired effect (thank goodness).


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