Greenwashing Isn't Working
Even greenwashing doesn't seem to be cutting through.
Republic of Everyone recently released some fascinating stats based on a survey of Australian consumers. One of the most interesting to me was 75% can't name a single brand they think is doing good.
That means two things:
Brands actually doing good have to push even harder with a message that truly resonates, not more scare-the-crap-out-of-people doom and gloom.
All that money spent on slick greenwashing isn't having the desired effect (thank goodness).