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  • John Pabon

Interview in Authority Magazine


I would have loved to have been in the room when whatever genius thought up modern-day sustainability messaging. The burned-out hell-scape of an Earth brought to its knees by humanity’s misuse of natural resources. Desert vistas covered in the red dust of a nuclear winter. Humans, clad in fabulous black leather jackets, race around on motorbikes to find what they can to survive.


And don’t forget that sad, sad polar bear on the melting ice cap. I wonder what happened to her?


To get our message across today, we have to do better.


That’s why I sat down with Drew Gerber and Authority Magazine to discuss how we can re-imagine marketing to make it more authentic, sustainable, and satisfying. You can read the full interview here.

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