The greenwashing landscape’s changed, so I’m pivoting with it.
- John Pabon

- Aug 28
- 1 min read

After two decades building ESG strategies for Fortune 500 companies, ASX leaders, and the UN, I’ve noticed a concerning pattern. Well-intentioned companies are getting pilloried for greenwashing, leading to the unfortunate rise of greenhushing. Even worse are those making the fatal assumption that if they’re compliant, they’re safe.
Wrong.
That’s why I’m launching a specialised set of global greenwashing services.
📝 My greenwashing audit and action plan is perfect for companies just starting out.
📣 Got yourself in a bit of trouble? Reach out for crisis communication and reputation management support.
📚 If you don’t know where to start, my executive education and team training courses are a safe bet.
For organisations building out long-term sustainability programs, I still offer comprehensive ESG strategy development, materiality, and comms planning.
As Australia’s only independent greenwashing expert, I’m free to go beyond generic sustainability advice and give you the truth. Unlike the Big 4’s process-heavy and expensive engagements, I can provide a cost-effective, agile approach. I combine UN policy expertise, global ESG experience, and McKinsey strategic thinking. No junior consultants. No template solutions. Just 20 years of crisis prevention experience.
👉 If you’re as concerned about greenwashing as I am, and believe companies deserve better than generic sustainability advice, send this message out far and wide. 👈
For more info, and to get started, check out my consulting offerings.






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