Australia Combats Greenwashing

I sometimes forget people outside Australia (or inside for that matter) may not know how much of a lead community groups and institutions like the ACCC are taking against greenwashing. In the last year(ish) alone...

💰 Vanguard: $13 million fine

💰 Glad/Clorox: $8.2 million fine

💰 Mercer Superfund: $11 million fine

📣 Energy Australia: forced to apologise to half a billion customers for misleading claims

🫢 Santos: embroiled in embarrassing Federal Court case about dodgy net-zero strategy

Is it perfect? Of course not. But it's certainly putting a stake in the ground that's getting the attention of many companies.

The question is whether your execs are listening because your brand is just one claim away from ASIC action, millions in fines, and front-page reputational damage.

If you want to avoid a painful revelation, book in for my complimentary 30-minute executive briefing.